In an industry often dominated by trends and fleeting aesthetics, Estailo Fashion is rewriting the rules with substance, speed, and style. This Korean-inspired D2C fashion brand has taken the Indian market by storm, clocking over 1,500 daily orders and achieving 100% revenue growth in just three months since securing seed funding from Wolfpack Labs.
At the heart of this meteoric rise is a mission that goes beyond profit. “From day one, our mission has been to empower Indian women with fashion that’s both stylish and affordable,” said Sangeeta Dudeja, Founder & CEO of Estailo. That blend of accessibility and aspiration is driving more than just transactions—it’s building a community.
Estailo’s story is one of clarity, grit, and vision. Backed by Wolfpack Labs, one of the most dynamic early-stage investors in the space, the brand is scaling with intention. Aakash Anand, Founder of Wolfpack Labs, describes Estailo as “one of the most promising consumer brands we’ve come across,” while Prerna Gupta, CEO of Wolfpack, emphasized the brand’s “relentless hustle and bold vision to democratise style.”
But Estailo isn’t just about numbers or funding milestones. With a 90% women-led team, it represents a modern blueprint for what a fashion business can be inclusive, ambitious, and purpose-led. From curated accessories to the aesthetic of everyday wear, Estailo is infusing Indian wardrobes with a fresh sense of identity and confidence.
The brand’s growth is a testament to what happens when design, digital strategy, and deep cultural relevance align. With an eye on India’s booming Gen Z and millennial consumers, Estailo is building a brand that feels personal, relatable, and empowering all while staying globally inspired.
In a sea of sameness, Estailo Fashion is a signal of change, proving that purpose and profitability are no longer mutually exclusive. As it gears up for its next phase of growth, one thing is clear Estailo isn’t just shaping fashion trends, it’s shaping the future of how fashion is built in India.
