In this episode, we sit down with Priyanshu Rajawat, one of India’s fastest-rising badminton stars. His journey from a small town in Madhya Pradesh to winning global titles is a masterclass...

Emami Ltd, led by Harsha Vardhan Agarwal, is entering the fast-growing health beverage segment with the acquisition of Axiom Ayurveda Private Limited. The deal brings brands like AloFrut, Axiom...

WPP Media will now lead end-to-end media strategy, investment, and activation across traditional and digital channels, marking a strategic consolidation aimed at improving efficiency and brand impact. The move...

Led by Nicholas DeBenedetto, the move brings together Credera’s consulting capabilities with LeapPoint’s deep Adobe ecosystem expertise to deliver end-to-end digital transformation. The integration strengthens Omnicom Precision Marketing’s capabilities across data,...

Aakash Educational Services Limited (AESL) has awarded its integrated media mandate to PivotRoots and Arena Media, bringing together digital, performance, and traditional media under...

Brands are increasingly turning to AI-driven media buying to maximise campaign performance. The new system leverages real-time data, identifying users most likely to convert,...

YAAP Digital is set to acquire GOZOOP Group through a three-year, phased acquisition, starting with a majority stake and moving to full ownership. The...

As ad fatigue continues to impact performance across digital platforms, AnyMind Group is betting on AI-powered, creator-led advertising to drive the next phase of...

Blending cricket with everyday skincare, a new campaign featuring Tilak Varma positions sunscreen as a daily essential, using relatable, lifestyle-led storytelling to connect with...

MiQ India has partnered with Happydemics to connect media performance with real audience sentiment, helping advertisers measure what truly impacts brand perception and consumer...