Editor Staff
Advertising
Google Googlies: Where Curiosity Meets Creativity with a Smile
In a world where search has become second nature, Google’s latest campaign, ‘Google Googlies’, delivers a fresh and unexpectedly delightful take on our everyday...
Motivational ,Interview
Ritesh Agarwal and the Power of Small Decisions: Rethinking the Hotel Playbook
Disruption doesn’t always arrive with fanfare it often enters quietly, in the form of a subtle shift, a small change, or a decision that...
Advertising
Taco Bell’s ‘Heavy’ Campaign: A Bold Reminder That Creativity Never Ages
In an age of hyper-digital marketing, sometimes the most impactful campaigns are the ones that exist right where we are in the streets, in...
Advertising
Havmor launches limited-edition Cricket Ball Ice Cream with GT players
In a country where cricket is not just a sport but an emotion, Havmor Ice Cream has masterfully tapped into that fervor with a...
Advertising
Pride of Cows campaign asks consumers: ‘What’s the Source of Your Milk?’
In a market flooded with labels and promises, Pride of Cows has chosen a powerful route transparency. Their latest campaign doesn’t just sell milk;...
Brands
Chargeup teams up with Mega Corp, Shivakari Finance to unlock Rs 50 Cr in EV financing
In a decisive step towards making electric mobility faster, fairer, and more inclusive, Delhi-based Chargeup has partnered with Mega Corp and Shivakari Finance to...
Advertising
Tattooed abuse makes a powerful point about online abuse
In a world where online interactions have become a daily part of our lives, the impact of cyberbullying is often overlooked—yet the scars left...
AI
SBI’s AI blueprint: A tech-forward vision for India’s evolving digital economy
In what marks a pivotal year for Indian banking, State Bank of India (SBI) is not only reinforcing its financial dominance but also making...
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