Editor Staff
Brands
Quick commerce is about 20% of ecommerce business in India: Walmart International CEO
In a rapidly evolving digital landscape, Walmart’s e-commerce strategy in India is witnessing a seismic shift and quick commerce is leading the charge. Now...
Brands
White Rivers Media Wins Digital Creative Mandate for The Times of India’s Metro Supplements
In a bold step that bridges heritage with innovation, White Rivers Media has secured the digital creative mandate for The Times of India’s iconic...
People Moves
Contentstack appoints Josette Leslie as Chief Financial Officer to fuel market expansion
In a strategic move that signals ambitious growth and financial sophistication, Contentstack the headless CMS and DXP disruptor has welcomed Josette Leslie, CFA as...
People Moves
Sujith Kumar (Nair) joins BookMyShow as Senior Manager Live IP Partnerships
In a move that reflects both strategic alignment and creative ambition, Sujith Kumar Nair steps into a new chapter at BookMyShow as Senior Manager...
Advertising
Google Googlies: Where Curiosity Meets Creativity with a Smile
In a world where search has become second nature, Google’s latest campaign, ‘Google Googlies’, delivers a fresh and unexpectedly delightful take on our everyday...
Motivational ,Interview
Ritesh Agarwal and the Power of Small Decisions: Rethinking the Hotel Playbook
Disruption doesn’t always arrive with fanfare it often enters quietly, in the form of a subtle shift, a small change, or a decision that...
Advertising
Taco Bell’s ‘Heavy’ Campaign: A Bold Reminder That Creativity Never Ages
In an age of hyper-digital marketing, sometimes the most impactful campaigns are the ones that exist right where we are in the streets, in...
Advertising
Havmor launches limited-edition Cricket Ball Ice Cream with GT players
In a country where cricket is not just a sport but an emotion, Havmor Ice Cream has masterfully tapped into that fervor with a...
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