Payal Mehta
Marketing
Livpure India bets on culture-led storytelling to own the healthy living narrative.
SW Network (Sociowash) is set to drive social-first, culture-led storytelling for Livpure India, aiming to reposition everyday hydration as part of a broader wellbeing...
Technology
Amagi Launches Agentic AI Platform Newspulse for Digital-First Newsrooms.
Newspulse, led by Srividhya Srinivasan, is redefining digital publishing by automating the entire content pipeline. The platform converts live broadcasts into social-ready videos, articles,...
Brands
Myntra Names Alia Bhatt as Brand Ambassador for Fashion and Beauty
Myntra is deepening its connection with Gen Z and millennial audiences by leveraging celebrity-led storytelling to drive engagement and brand relevance. With Alia Bhatt...
People Moves
Amlan Mohanty joins Anthropic to lead India policy strategy.
Amlan Mohanty brings experience across Google, Carnegie India, and NITI Aayog, with a strong focus on AI safety, governance, and emerging technology policy. In...
Marketing
Olectra Greentech Limited rebrands to unlock its next EV play.
Olectra Greentech Limited is repositioning itself beyond electric buses with a new identity focused on integrated mobility and energy solutions. With the new tagline...
People Moves
JioStar appoints Swati Borda as Associate Director Key Accounts, Influencer Marketing.
Swati Borda has joined JioStar to lead key accounts and strengthen influencer-led brand solutions. She brings over a decade of experience across ShareChat, Moj,...
Technology
Meta rolls out AI-led shopping tools across Reels, creators and the ads ecosystem.
Meta is transforming Instagram Reels into a full-funnel commerce engine, introducing new features that connect content, creators, and shopping more seamlessly. The platform now...
People Moves
Spotify promotes Dinesh Kumar Srinivasan as Head of Marketing for MENA, Türkiye, Pakistan & CIS.
Dinesh Kumar Srinivasan has expanded his role at Spotify, moving beyond GCC to lead marketing strategy and brand growth across key international markets, including...
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