After a competitive multi-agency pitch, PHD India has been appointed to manage the integrated media strategy, planning, and buying for Marico Limited, covering iconic brands such as Parachute, Saffola, and Beardo. The partnership ends...

MCN | Middle East Communications Network MENAT has expanded its data and #AI capabilities by integrating Acxiom into its Interact platform, aiming to elevate personalised marketing and campaign performance across the region. The move...

Iconic fashion brand Killer Jeans has appointed Bengaluru-based agency First Sight as its performance marketing partner to supercharge its digital commerce growth. The partnership will focus on driving full-funnel performance across Meta, Google, and...

LG Ad Solutions has unveiled ‘Agentiv’, a next-generation platform designed to accelerate AI-first advertising innovation. The platform integrates over 20 intelligent agents that automate key functions across media planning, creative review, and data collaboration,...