A new association with Kolkata Knight Riders (KKR) aims to leverage the team’s massive fan base to deepen regional reach, especially in Eastern India, while reinforcing trust, reliability, and financial security messaging. The collaboration...

Emami Ltd, led by Harsha Vardhan Agarwal, is entering the fast-growing health beverage segment with the acquisition of Axiom Ayurveda Private Limited. The deal brings brands like AloFrut, Axiom Jeevan Ras, and Mukti Gold...

WPP Media will now lead end-to-end media strategy, investment, and activation across traditional and digital channels, marking a strategic consolidation aimed at improving efficiency and brand impact. The move brings data, technology, and creativity...

Criteo has launched Criteo GO, a self-service, AI-powered platform designed to help brands launch cross-channel campaigns across display, video, native, and social from a single interface. The platform uses generative AI for faster ad...