Alchemist Marketing & Talent Solutions has acquired Triton Communications, marking its expansion into FMCG, D2C, services, and corporate categories. The move brings Triton’s storied creative legacy together with Alchemist’s integrated, strategy-first capabilities. The revived...

CTV SCALE has integrated mFilterIt into its platform to enhance trust and transparency across the Connected TV ecosystem. The partnership brings real-time, AI- and ML-powered traffic verification, detecting invalid traffic and advanced bot activity...

Pernod Ricard India ramped up advertising spends to ₹864 crore in FY25, underscoring a sharper focus on brand-building in a competitive alcohol market. The spirits major reported total income of ₹27,664 crore (+2.7% YoY)...

Madison HiveMinds has been appointed to lead Stahl Kitchens’ integrated digital strategy, encompassing media planning, D2C and marketplace performance, and customer acquisition. The partnership aims to scale Stahl’s digital footprint, capitalising on the accelerating...