Why It’s Trending Now India’s festive ad war season has always been the stage for brand rivalries, spanning from Raksha Bandhan in August to Christmas in December, accounting for more than 40% of the country’s...

India’s advertising landscape is undergoing a dynamic transformation, and 2025 marks a high-growth inflection point. According to the latest MAGNA report, the country’s AdEx (advertising expenditure) is set to grow by 7.8%, reaching a...

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In a move set to redefine mobile advertising, Truecaller Ads has launched Truecaller Play, a cutting-edge suite of rich media and video-first ad solutions crafted to help brands connect with users in a more...