WPP and IBM have unveiled a new watsonx-powered AI platform designed to revolutionize global B2B marketing. The solution helps marketers identify buying groups with precision, personalize engagement across channels, and make faster data-led decisions,...

Taboola and LG Ad Solutions have launched Performance Enhancer, a cross-channel measurement solution that directly connects premium CTV viewership with verifiable digital conversions. Powered by LG’s ACR (automatic content recognition) technology and Taboola’s trusted...

Skydance has increased its breakup fee to $5B, escalating pressure in the high-stakes effort to secure Paramount and position itself for a potential merger with Warner Bros. Discovery. The move comes amid a surge...

Novo Nordisk India and Healthify have partnered to launch an AI-powered obesity care programme, combining GLP-1 therapy with structured lifestyle support. The initiative leverages an AI assistant to guide patients through diet, exercise, and...