Wednesday, April 29, 2026

Eternal logs ₹936 Cr ad spend as Q4 PAT jumps 346%, powered by Blinkit’s rapid growth.

Zomato reported ₹174 crore in profit and ₹17,292 crore in revenue, marking a 196% year-on-year growth. The standout performer was Blinkit, which surged 674% to ₹13,232 crore, emerging as the company’s primary growth engine. While...

Hero MotoCorp signs Ishaan Khatter for Hero Xoom, launching a youth-first campaign.

Hero MotoCorp is tapping into nostalgia with its latest campaign for Hero Xoom, built around the iconic “Xoom Xoom Xoom Baba” track. Created by McCann India, the campaign blends speed, style, and self-expression to...

Crystal Crop Protection Limited ropes in Akshay Kumar as Brand Ambassador, launches farmer-first national campaign.

With its campaign “Desh Ka Kisan, Desh Ka Asli Hero,” Crystal Crop Protection is celebrating farmers while promoting the adoption of advanced agricultural solutions. The initiative highlights the role of farmers as the backbone...

Libas enters AI-led workwear with Gerua, targeting the next-gen professional.

Gerua has entered the market as an online-first workwear brand, launching with 100+ SKUs across shirts, kurta sets, and suits, all priced under ₹2,500. The brand is designed to meet the evolving needs of...