Aligned with its 10X growth vision, Affle is reinforcing its AI-led consumer platform strategy across high-growth markets. The move is aimed at deepening its footprint in India and emerging economies, while scaling integrated marketing...

A new open beta platform is reshaping how advertisers work by allowing them to create, manage, and analyse campaigns directly inside their own AI tools, eliminating the need for APIs, coding, or complex integrations....

A new update is set to standardise bidstream data, introducing a clearer definition of content “liveness” to improve how live inventory is valued across the advertising ecosystem. It differentiates between livestreams, real-time streams, and...

Integral Ad Science is advancing streaming measurement with a new solution that delivers show, genre, rating, and language-level insights across major platforms including The Walt Disney Company, NBCUniversal, Paramount Pictures, Prime Video, Amazon MGM...