Tuesday, September 16, 2025
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Marketing

India’s ₹10 Lakh Crore Wedding Industry: Market Size, Trends, and Brand Opportunities

A Market Too Big to Ignore The Indian wedding industry size of approximately ₹10 lakh crore ($130 billion) is second only to food and grocery, with an average Indian spending twice as much on a...
Marketing

Too Busy to Binge? What If Entertainment Took Just 90 Seconds?

Microdramas, known for wild plots and vertical, bite-sized videos, typically consist of stories ranging from 90 seconds to two minutes long. The future of entertainment is no longer measured in seasons or even half-hour...
Marketing

Superman soars above The Shard in next-level publicity stunt

In a move as bold and cinematic as the Man of Steel himself, Warner Bros. International Television Production UK has taken the skies literally with an unforgettable out-of-home (OOH) spectacle to promote the upcoming...
Marketing

How Indian Railways turned ticket evaders into lottery contestants

In a country where over 7.5 million people travel daily by train, Indian Railways has partnered with FCB India, Mumbai, to launch an audaciously creative campaign that’s turning heads and changing behaviours. Titled ‘Lucky...

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