SW Network (Sociowash) is set to drive social-first, culture-led storytelling for Livpure India, aiming to reposition everyday hydration as part of a broader wellbeing narrative. The strategy shifts focus from product-led communication to relatable,...

Olectra Greentech Limited is repositioning itself beyond electric buses with a new identity focused on integrated mobility and energy solutions. With the new tagline “Transforming Everyday,” the company signals a broader ambition to become...

Publicis Groupe is positioning sports as a high-value, data-driven marketing channel by launching a unified platform that combines creative, experiential, data, and talent capabilities. The platform integrates Epsilon and Sports Intelligence for measurable impact,...

Led by Nicholas DeBenedetto, the move brings together Credera’s consulting capabilities with LeapPoint’s deep Adobe ecosystem expertise to deliver end-to-end digital transformation. The integration strengthens Omnicom Precision Marketing’s capabilities across data, content, customer experience,...