WPP has launched Elevate28, a multi-year transformation aimed at simplifying its structure, unifying operations under a single integrated company, and embedding AI via WPP Open and Open Intelligence. CEO Cindy Rose targets stabilisation in...

INNOCEAN India and Canvas Worldwide India have secured the integrated creative and media mandate for University of Petroleum and Energy Studies (UPES), strengthening its brand, digital, and performance marketing strategy for 2026. The unified model...

The proposed consolidation strategy between Omnicom Group and Interpublic Group marks a significant shift in how global advertising networks are preparing for the AI-driven marketing era. Rather than expanding aggressively, the combined organisation is...

Bharti Airtel is committing ₹20,000 crore to scale Airtel Money, strengthening its push into formal credit after securing approval from the Reserve Bank of India for NBFC expansion. Backed by Bharti Enterprises, the platform has...