report Archives - Digiscoop

Study: 65% of family streamers are ad-receptive, but solo viewers need louder hooks

report

Harnessing CTV for performance and brand building: Insights from Smadex

report

Advertising
AI
Beauty & Skincare
Brands

report

Study: 65% of family streamers are ad-receptive, but solo viewers need louder hooks

Connected TV (CTV) is no longer just a trend it’s rapidly becoming the heartbeat of media consumption across APAC, transforming not only what audiences watch, but how, when, and with whom. Backed by fresh...

report

Harnessing CTV for performance and brand building: Insights from Smadex

In a world where consumer behavior shifts as fast as the technology that fuels it, Connected TV (CTV) is emerging not just as a new channel, but as a transformative force in digital advertising....

Join our community of SUBSCRIBERS and be part of the conversation.

Study: 65% of family streamers are ad-receptive, but solo viewers need louder hooks

Harnessing CTV for performance and brand building: Insights from Smadex

Study: 65% of family streamers are ad-receptive, but solo viewers need louder hooks

Harnessing CTV for performance and brand building: Insights from Smadex

Google Googlies: Where Curiosity Meets Creativity with a Smile

Ritesh Agarwal and the Power of Small Decisions: Rethinking the Hotel Playbook

Taco Bell’s ‘Heavy’ Campaign: A Bold Reminder That Creativity Never Ages