In a strategic move that underscores its commitment to exceptional customer journeys, Mahindra Holidays & Resorts India (Club Mahindra) has appointed Asha Kharga as its Chief Customer Officer, effective July 1, 2025. With a remarkable 28-year track record of transforming customer-centric brands into premium offerings, Asha is poised to lead a new era of brand transformation, guest experience innovation, and marketing strategy for one of India’s most beloved holiday clubs.
Asha’s appointment comes at a pivotal moment as Club Mahindra looks to deepen its emotional connection with members and their families. Her leadership will focus on reimagining every touchpoint from curated holiday packages and personalized communications to state-of-the-art digital engagements ensuring that each stay becomes a memorable, delight-filled experience. By blending data-driven insights with empathetic design, she aims to set a new benchmark for hospitality excellence in India’s leisure and vacation ownership sector.
Throughout her career, Asha has been celebrated for her ability to orchestrate seamless customer journeys, championing initiatives that elevate satisfaction, loyalty, and lifetime value. At Club Mahindra, she will spearhead cross-functional teams to embed a customer-first ethos across all departments, driving cohesive brand narratives and differentiating the resort experience in an increasingly competitive market.
As the travel and hospitality landscape evolves, Mahindra Holidays & Resorts India is positioning itself at the forefront of innovative guest experiences, with Asha’s strategic vision lighting the way. Her expertise promises to unlock new avenues for member engagement, reinforcing Club Mahindra’s reputation as a leader in family-centric vacations.
