Anand Rathi Group has elevated Devang Mehta to the role of Chief Marketing Officer (CMO), recognising his pivotal role in building the Group’s marketing function from the ground up over the past six years. In his expanded mandate, Mehta will lead marketing strategy across all verticals, strengthening brand visibility, accelerating digital-first initiatives, and ensuring unified brand execution across the Group’s diversified financial services portfolio.The appointment signals Anand Rathi Group’s continued focus on positioning marketing as a core strategic driver of growth, customer engagement, and long-term brand equity.
Why This Matters
Marketing within financial services is undergoing a fundamental shift:
- Digital-first strategies are now central to customer acquisition and retention
- Integrated brand narratives are essential to engage multi-segment audiences
- Brand differentiation is a critical competitive advantage in crowded markets
- Strategic marketing leadership ensures alignment between business goals and execution
- Mehta’s elevation reflects the Group’s commitment to future-ready marketing where data, digital channels, and brand storytelling converge to deliver measurable business impact.
Leadership Perspective
Devang Mehta, Chief Marketing Officer, Anand Rathi Group
“I’m honoured to take on the role of CMO. Over the past six years, I’ve seen firsthand how digital-first marketing can transform engagement and create meaningful impact. My focus will be on strengthening brand visibility, scaling digital capabilities, and ensuring our marketing initiatives deliver tangible growth across all verticals.”
Strategic Implications
With Mehta leading the function, Anand Rathi Group is positioned to:
- Deliver integrated, high-impact marketing strategies across businesses
- Strengthen brand equity and market recognition
- Scale digital-led campaigns with measurable ROI and insights
- Align marketing closely with long-term business objectives
- Enhance customer engagement through innovative, multi-channel experiences
This leadership transition supports the Group’s broader ambition to embed marketing deeper into its growth engine.
Devang Mehta’s appointment as CMO underscores Anand Rathi Group’s belief that marketing is no longer a support function it is a strategic growth catalyst. With his deep institutional knowledge and digital-first mindset, the Group is well positioned to amplify brand leadership, drive measurable outcomes, and lead the next phase of marketing-led transformation.At Anand Rathi Group, marketing isn’t just about visibility.It’s about growth, trust, and digital leadership.
