In a move that underscores both strategic alignment and creative ambition, Neha Kumari has joined PHD India as Director Digital Planning, where she will helm the digital strategy for one of the world’s most prestigious luxury houses, CHANEL. Her appointment marks a powerful intersection of media expertise and brand storytelling, signaling a new chapter in CHANEL’s digital evolution within the Indian market.
With over eight years of rich experience across media planning, digital strategy, and integrated brand communication, Neha brings more than credentials she brings a mindset that blends analytical rigor with creative intuition. Her deep understanding of audience behavior, platform dynamics, and data-led innovation makes her an ideal fit for CHANEL’s nuanced digital needs in a market as diverse and dynamic as India.
At a time when luxury is redefining itself through digital channels, Neha’s leadership at PHD will be instrumental in crafting meaningful, insight-driven engagements that reflect the timeless essence of CHANEL while embracing the immediacy and interactivity of modern media. Her role is not just about reach it’s about resonance. And in a landscape where every digital touchpoint matters, her vision will help shape CHANEL’s voice with precision and elegance.
Neha’s journey is also a reflection of the growing influence of women leaders in media and marketing, especially in roles that define how iconic brands connect with new-age consumers. Her appointment sends a clear message: strategy in the digital age is not just about numbers, it’s about narrative, nuance, and navigating change with purpose.
As CHANEL continues to build its presence in India with sophistication and subtlety, Neha Kumari’s strategic direction will be a cornerstone in elevating its digital footprint. It’s not just a new hire—it’s a statement of intent.
