Bacardi India has appointed Goodies Narayanan as Director Marketing – CMO India, bringing her extensive experience across Coursera, Hotstar+, Procter & Gamble, and Siemens. Her expertise in global growth, performance marketing, and data-led brand strategy positions her to steer Bacardi’s portfolio including Bacardi, Patrón, Dewar’s, Grey Goose, and Bombay Sapphire into its next phase of consumer-focused engagement and market expansion.This isn’t just a hire.It’s a statement of intent: building smarter, insight-driven brand leadership.
Why This Appointment Matters
Bacardi India is navigating a dynamic consumer landscape, where premiumization, digital engagement, and experiential marketing define growth. Narayanan’s mandate includes:
- Strengthening consumer and customer marketing capabilities
- Driving data-led strategies for portfolio-wide growth
- Elevating brand experiences across digital, social, and on-trade channels
Her arrival signals Bacardi’s commitment to modern marketing frameworks that blend heritage with innovation.
Leadership Statement
Goodies Narayanan:
“I’m thrilled to start a new chapter with Bacardi India, leading Consumer and Customer Marketing across an iconic portfolio. These brands carry rich legacies and big ambitions, and I look forward to creating meaningful connections with consumers while driving business growth.”
Goodies Narayanan’s appointment underscores Bacardi India’s focus on consumer-led, data-driven marketing excellence. By combining heritage brands with modern strategy, the company is set to strengthen market relevance, elevate engagement, and scale its portfolio across India’s evolving beverage landscape.
It’s a leadership move that proves: legacy brands thrive when creativity meets strategy.
