InCred Money has partnered with WPP Media to leverage its data-led, full-funnel performance marketing expertise. The partnership aims to strengthen InCred Money’s platform across alternative assets, digital investment products, and emerging financial services, driving insight-led, outcome-oriented marketing strategies that empower investors with smarter and more accessible financial solutions.This isn’t just a marketing partnership.It’s a step toward reshaping India’s fintech engagement model.
Why This Partnership Matters
As wealth-tech adoption accelerates, investors demand transparent, intelligent, and seamless investment experiences. By combining WPP Media’s performance marketing capabilities with InCred Money’s expanding digital ecosystem, the collaboration will:
- Enhance investor education and engagement across asset classes
- Drive measurable growth with data-driven campaigns
- Enable full-funnel marketing that balances acquisition, retention, and brand building
The move positions InCred Money to scale alternative and emerging investment products while maintaining a strong brand presence.
Leadership Statements
Vijay Kuppa, CEO, InCred Money:
“Our partnership with WPP Media strengthens our vision of making investing simple, transparent, and accessible. We want every investor to make confident and meaningful financial choices, and this collaboration helps expand those possibilities.”
Priti Murthy, President Client Solutions, WPP Media South Asia:
“Performance marketing today goes beyond clicks it’s about engineering sustainable growth. This partnership reflects our shared vision to design strategies that drive both business results and brand momentum in the digital economy.”
InCred Money’s collaboration with WPP Media signals a shift toward smarter, data-driven fintech marketing. By integrating performance intelligence with creative execution, the partnership empowers investors while driving scalable, measurable growth across India’s rapidly evolving wealth-tech landscape.It’s a reminder: successful fintech growth today is as much about strategy as it is about technology.
