The Printers Mysore publisher of Deccan Herald and Prajavani has appointed Rahul Chandna as Assistant General Manager (AGM) – Digital for the North & East regions, marking a strategic expansion phase for one of India’s most respected media groups. His appointment reflects the organisation’s push to accelerate digital transformation and deepen regional penetration across high-growth northern and eastern markets.With strong experience across digital, print, and event-led communication, Chandna previously led large regional client portfolios at Business Standard, where he worked across sales, business development, and integrated media solutions. His expertise aligns with The Printers Mysore’s ambition to strengthen multi-platform monetisation and deliver richer audience engagement in competitive news markets.
Why This Matters
As regional news consumption surges and digital audiences become more platform-agnostic, publishers require leaders who understand:
- Multi-format content monetisation
- Regional audience behaviour
- Integrated media sales across print + digital
- Strategic partnerships & advertiser ecosystems
- Market expansion in hyper-competitive zones
Rahul Chandna’s appointment signals a decisive move to build a hybrid growth engine capable of scaling both digital-first initiatives and regional advertiser relationships.
Strategic Context
The Printers Mysore is accelerating its digital roadmap through:
- Stronger commercial strategies for regional markets
- Expanded digital ad solutions for brands
- Audience growth initiatives tailored to North & East India
- Deepening advertiser relationships beyond India’s top metros
- Multi-platform integration across print, digital, and events
Chandna’s background positions him to lead this next chapter of revenue growth, digital innovation, and regional expansion.
Leadership Perspective
On the Appointment
Rahul’s track record in sales, client partnerships, and integrated communication makes him an ideal fit for a market where publishers must balance legacy strength with digital momentum.
His experience across regional markets and large enterprise accounts will help scale Deccan Herald’s and Prajavani’s footprint in markets with rising digital consumption and advertiser demand.Rahul Chandna’s appointment as AGM Digital for North & East is not just a leadership addition, but a strategic lever for The Printers Mysore’s next phase of digital and regional growth. With his cross-media expertise and market understanding, the company is well-positioned to strengthen its presence, deepen advertiser trust, and accelerate its digital transformation journey across India’s most competitive news regions.A pivotal step toward building a sharper, more regionally resonant digital media powerhouse.
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