Glance has announced a strategic collaboration with Integral Ad Science (IAS) to enhance transparency and media quality across its AI-driven surfaces in India and Indonesia. The partnership introduces independent verification to campaigns, enabling brands to cut ad waste, measure real audiences, and ensure impactful, accountable outcomes in fast-growing digital markets.

Why This Matters

Digital advertising faces increasing challenges:

• Ad fraud and invalid traffic (IVT) threaten media efficiency
• Brands demand measurable, accountable campaigns
• Growth in AI-driven content surfaces requires reliable verification
• Media quality and transparency are critical differentiators in competitive markets

Glance’s integration of IAS standards—including IVT detection and global viewability metrics—ensures that campaigns reach authentic users and deliver trustworthy outcomes, boosting advertiser confidence in AI-powered ad surfaces.

Leadership Perspectives

Gaurav Jain, SVP APAC, InMobi Advertising

“The Glance–IAS partnership ensures advertisers and agencies can finally reach and measure real audiences with verified accuracy. IAS’s advanced protection and measurement, layered onto Glance’s premium, real-user surfaces, unlock unmatched trust and transparency. This collaboration elevates the future of attention-led advertising with measurable, brand-safe outcomes.”

Laura Quigley, SVP APAC, Integral Ad Science

“As digital advertising accelerates across India and Indonesia, the demand for transparency and accountability has never been greater. We will provide brands with clear, actionable insights, ensuring campaigns reach real users and deliver measurable impact, while reducing fraud and waste across the ecosystem.”

The Strategic Implication

The partnership positions Glance to:

• Deliver brand-safe, high-quality impressions to advertisers
• Measure and validate audiences with precision and transparency
• Reduce ad waste and improve ROI for marketing spend
• Set a benchmark for AI-driven ad platforms in emerging markets
• Strengthen advertiser trust and attract premium media investments

By embedding independent verification at scale, Glance is driving measurable, accountable growth across 250 million users in two of Asia’s largest mobile-first markets.

Glance’s collaboration with Integral Ad Science underscores the critical importance of transparency and quality in AI-driven advertising. By combining Glance’s massive user base with IAS’s verification capabilities, the partnership creates trust, accountability, and measurable outcomes for brands, while setting a standard for the future of AI-powered media.This isn’t just ad verification.It’s building the future of brand-safe, attention-led advertising.