Prashant Iyer brings strong experience across entertainment and consumer brands, having led high-impact campaigns at Netflix across India and global markets, along with earlier stints at Nike and Titan Company Limited. He now joins Sony LIV to drive brand, content, and digital strategy.
His mandate aligns with Sony LIV’s push toward content-led growth and deeper audience engagement, where success increasingly depends on strong storytelling, platform differentiation, and digital-first marketing. As competition intensifies in the streaming space, platforms are investing in integrated brand and content strategies to build loyalty and stand out.
This move reflects a broader trend where OTT platforms are focusing on data-driven insights, culturally relevant content, and high-impact campaigns to attract and retain viewers.Streaming growth is driven by content, storytelling, and digital engagement strategies.
Bottom line: Prashant Iyer’s appointment signals Sony LIV’s focus on strengthening its brand and content ecosystem to drive sustained audience growth.
