In a defining moment of his career, Brian Schlager has been promoted to Executive Vice President, Data & Analysis at Digitas North America a recognition of his exceptional journey from analyst to a transformative leader in the world of data-driven marketing.
Joining Digitas in 2010 as an Analyst, Brian has spent over 15 years translating data into meaningful business impact. With every step forward from Manager to Director, and most recently as SVP he’s demonstrated a rare combination of analytical depth and strategic foresight. His leadership has been central to the agency’s evolution into a data-first, insights-led powerhouse.
As SVP, Brian spearheaded efforts to embed data intelligence across creative, media, and technology. His commitment to building scalable, future-ready solutions helped brands move from data collection to data activation, enabling smarter decisions and more connected customer experiences. More than just a practitioner, Brian has been a mentor, motivator, and model of modern leadership.
“Brian doesn’t just work with data he brings it to life,” a colleague noted. “His ability to draw out insights that move businesses forward has reshaped how we define value for our clients.”
Now, as EVP, Brian is poised to lead Digitas into its next chapter focusing on AI-powered personalization, advanced measurement, and real-time intelligence. His elevation underscores the agency’s commitment to innovation through data and its belief that people like Brian are the key to unlocking what’s next.
His story is more than a promotion. It’s a powerful example of what’s possible when talent meets tenacity, and when leadership is fueled by both heart and intellect. As Digitas continues to shape the future of connected marketing, Brian Schlager will no doubt be at the center of that transformation. A future built on insight, led by experience, and driven by data.
