In a strategic move that signals continued growth and innovation in the digital media space, Omnicom Media Group (OMG) has appointed Shikhir Kapoor as General Manager Performance Marketing. In his new role, Kapoor will lead the Search, Social, and Programmatic (SSP) vertical for the North region, driving excellence across leading agencies under OMG’s umbrella, including OMD and PHD.
With over 13 years of expertise in digital and programmatic media, Shikhir brings a formidable track record of performance-led strategy, team building, and client growth. His career trajectory spans notable leadership stints at LS Digital, KPMG India, and Publicis Groupe, where he shaped and scaled high-impact campaigns. His experience is anchored in delivering results for some of the most dynamic and demanding brands in the digital space.
Throughout his journey, Kapoor has been instrumental in orchestrating award-winning performance marketing campaigns for leading names such as MakeMyTrip, Zomato, Uber, Mamaearth, and L’Oréal Egypt. His strategic approach and hands-on execution have consistently translated into tangible business outcomes, earning the trust of top-tier clients and the respect of peers across the industry.
At OMG, Shikhir’s appointment comes at a pivotal time, as brands increasingly demand data-driven, agile, and ROI-centric marketing strategies. His mandate will be to further strengthen OMG’s SSP capabilities, foster innovation in performance marketing, and align execution with the evolving needs of the digital consumer.
Speaking on his new role, Kapoor shared his excitement about joining an organization renowned for its strategic rigor, collaborative culture, and client-first mindset. “It’s an incredible opportunity to drive performance at scale for some of the country’s most forward-thinking brands. I look forward to working with the talented teams at OMD and PHD to create meaningful impact,” he said.
This appointment reflects OMG’s unwavering focus on hiring top talent, accelerating digital transformation, and delivering future-ready solutions for its clients. With Kapoor at the helm of the SSP vertical in the North, the group is well-positioned to set new benchmarks in performance excellence.
As the media landscape continues to evolve at breakneck speed, leaders like Shikhir Kapoor are set to play a vital role in shaping how brands connect, engage, and convert audiences in a constantly connected world.
 has appointed Shikhir Kapoor as General Manager Performance Marketing.){kind=link}