As the global momentum behind livestream shopping intensifies, Stickler, the live commerce operating system, has taken a bold step forward in its international growth journey by appointing Dominic Powers as Chief Executive Officer for Asia-Pacific and Latin America. With a career spanning over 25 years in digital marketing and commercial strategy, Powers brings a rare blend of strategic vision and operational discipline to two of the world’s most dynamic and fast-evolving commerce markets.
This appointment marks a pivotal moment for Stickler as it strengthens its leadership across four continents, reinforcing its position as the go-to platform for orchestrating and scaling live commerce. Whether it’s TikTok Shop, Shopee Live, or soon-to-launch integrations with YouTube and Meta, Stickler is establishing itself not just as a service provider but as the infrastructure layer for live shopping at scale.
“What Google did for analytics, Stickler is doing for live shopping. Across platforms, we bring discipline, intelligence, and scalability to a space that’s been all noise and no signal,” said Fionn Hyndman, co-founder of Stickler. “Dominic’s track record in building growth and operational rigour across markets is exactly what we need to lead the next chapter as we scale globally.”
In an era where social commerce is no longer a trend but a business imperative, Powers’ appointment underscores Stickler’s commitment to bringing enterprise-level sophistication to a space that has long lacked structure. His leadership will focus on navigating the diverse cultural, regulatory, and consumer behavior nuances that define the Asia-Pacific and Latin American markets each offering immense potential but requiring localised strategy to unlock true value.
With Stickler’s platform already powering some of the most innovative live shopping campaigns, this next phase of growth signals not just international expansion but a deeper mission to elevate live commerce into a data-rich, performance-driven ecosystem.
As livestream shopping becomes the future of retail, Stickler is building the rails to take it there with the right leadership, at the right time.
