Saturday, October 18, 2025

UNIBIC Foods Appoints Ajay Bathija As CEO

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Unibic Foods India Pvt Ltd has announced the appointment of Ajay Bathija as its new Chief Executive Officer, marking a pivotal step in the company’s growth journey. With nearly two decades of leadership experience at The Coca-Cola Company India and Bangladesh, Bathija brings a proven track record of driving business transformation, strategic expansion, and brand innovation across dynamic consumer markets.

Known for his expertise in building strong consumer connections and scaling iconic brands, Bathija’s leadership comes at a time when India’s packaged foods industry is experiencing rapid evolution driven by changing consumer preferences, digital retail channels, and rising demand for premium, health-conscious snacks. His vision for Unibic aims to blend the company’s legacy of quality and taste with innovation and global reach, propelling the brand to new heights in both domestic and international markets.

Under his guidance, Unibic Foods is expected to strengthen its product portfolio, expand distribution, and deepen engagement with modern trade and e-commerce platforms. Bathija’s appointment reinforces the brand’s ambition to compete more aggressively in India’s highly competitive packaged foods sector, while also enhancing operational agility and customer-centricity.

As Unibic embarks on this exciting new phase, Bathija’s leadership promises to steer the company toward sustained growth, global expansion, and enhanced brand equity, further solidifying its place among India’s most loved food brands.

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