Aditya Birla Fashion and Retail Ltd Pantaloons has appointed Altamash Khan to lead its media and digital marketing initiatives, signaling a strategic push to strengthen its digital presence and data-driven campaigns. With 15+ years of experience across Raymond Lifestyle Limited, Kellogg Company, and Godrej Properties Limited, Altamash brings a proven track record in data-led marketing and over 60 industry accolades for shaping campaign effectiveness.
Altamash Khan shared, “My transition to Aditya Birla Fashion and Retail Ltd – Pantaloons is about building for the future of marketing by shaping how brands think, act, and grow. At Pantaloons, I see a canvas rich with culture and possibility. My aim is to strengthen the bridge between media, data, and creativity while nurturing a team that leads with curiosity and courage. ABFRL’s vision for the next decade is transformational, and I’m excited to play a part in translating that vision into meaningful digital impact.”
This leadership appointment reinforces Pantaloons’ commitment to innovative, insight-driven marketing, positioning the brand to engage audiences more effectively in India’s evolving retail landscape. With Altamash at the helm, the company is poised to fuse creativity, analytics, and cultural resonance, shaping the next era of digital-first retail excellence.
