Forest Essentials has appointed Nupur Sarda as Head of Retail Marketing, signaling a deeper focus on experiential retail, premium brand storytelling, and consumer engagement. With eight years of brand-building expertise at VAHDAM® India, Sarda brings a strong foundation across PR, influencer strategy, and social media skills that directly align with Forest Essentials’ luxury positioning.
Her earlier roles at nearbuy and ICICI Bank add cross-sector experience in consumer behavior, digital-first discovery, and partnership-led growth. As Forest Essentials continues scaling both domestic and international retail footprints, Sarda’s appointment is expected to sharpen the brand’s offline online convergence, elevate in-store experiences, and deepen consumer loyalty in a highly competitive beauty and wellness market.
The move reflects a broader trend: Indian premium beauty brands are investing heavily in experience-led retail, where storytelling, sensory design, and digital amplification shape the purchase journey.
