JioHotstar, one of India’s leading streaming platforms, has fortified its marketing leadership with the appointment of Richa Parekh as Senior Director of Marketing. Parekh brings a wealth of experience across performance marketing, digital strategy, and multi-market campaigns, having successfully driven subscriber growth, spearheaded international launches, and optimized media investments for high-impact outcomes. Her appointment comes at a crucial time as JioHotstar continues to scale its audience base and innovate in a fiercely competitive streaming ecosystem.
Before joining JioHotstar, Parekh amassed extensive experience across BFSI, telecom, e-commerce, and health brands, giving her a unique perspective on consumer engagement and cross-industry marketing strategies. This multi-sector expertise equips her to craft data-driven campaigns that resonate with diverse audiences, ensuring the platform maintains strong brand recall while driving measurable results in subscriptions, viewership, and user engagement.
With her leadership, JioHotstar is set to strengthen its subscriber-centric marketing approach, leveraging analytics, insights, and creative storytelling to enhance retention and acquisition. Her strategic vision aligns with the platform’s ambition to remain at the forefront of India’s digital entertainment landscape, blending innovative marketing practices with technology-led insights.
Richa Parekh’s appointment signals a broader commitment by JioHotstar to build a future-ready marketing organization, where cross-industry knowledge, audience intelligence, and cutting-edge strategy converge to unlock growth opportunities. As the platform expands both domestically and internationally, Parekh’s leadership will be instrumental in shaping campaigns that deliver impact, foster loyalty, and redefine the streaming experience.
