PowerUp Money has raised $12 million in Series A funding, led by Peak XV Partners, with participation from Accel, Blume Ventures, Kae Capital, 8i Ventures, and DeVC India. The funding marks a significant milestone for the fast-growing wealthtech platform, which has onboarded 5 lakh users in just eight months, tracking over ₹65,000 crore in assets.The capital will be deployed to deepen advisory and research capabilities, scale its premium offering PowerUp Elite, and launch PowerUp Infinite, as the company works toward building India’s most trusted, zero-commission mutual fund advisory platform.
Why This Funding Matters
India’s mutual fund participation is accelerating, but access to high-quality, unbiased financial advice remains limited. PowerUp Money’s growth highlights a structural shift in wealth management, driven by:
- Rising retail participation in mutual funds across mass and affluent segments
- Demand for unbiased, zero-commission advice, independent of product sales
- Technology-led advisory models that scale personalisation without compromising quality
PowerUp’s approach positions it at the intersection of trust, research, and scale—key ingredients for long-term wealthtech leadership.
Founder Perspective: Making Quality Advice Accessible
Prateek Jindal, Founder & CEO of PowerUp Money, emphasised the platform’s mission-driven focus:
“High-quality, unbiased mutual fund advice should not be a privilege. As more Indians participate in mutual funds, the real gap lies in access to credible, research-led advice that helps investors make disciplined, long-term decisions.”
He added that the new funding will help strengthen advisory depth, expand PowerUp Elite, and launch PowerUp Infinite bringing clarity and confidence to millions of investors.
Investor View: Advisory at Population Scale
Navendu Sharma, Principal at Peak XV Partners, highlighted the platform’s long-term potential:
“India needs a technology-led platform to deliver financial advice at a population scale. Mutual funds are the natural gateway to financial assets for mass and affluent Indians.”
Peak XV sees PowerUp as a foundational layer in India’s evolving wealth ecosystem, with the potential to expand into broader asset and wealth management offerings over time.
Validation from Accel: Productising Trust
Prayank Swaroop, Partner at Accel, underscored the strength of PowerUp’s execution:
“What PowerUp Money has built with Elite is particularly compelling. They’ve successfully productised high-quality mutual fund advisory making it accessible at scale while retaining a high degree of personalisation and quality.”
This balance between scale and trust remains one of the hardest challenges in wealth management and a key differentiator for PowerUp.
Strategic Implications for India’s Wealthtech Market
Advisory-Led Models: Zero-commission advice aligns incentives with investors
Mass Affluent Focus: Mutual funds act as the gateway to long-term wealth creation
Platform Expansion: Research-first advisory can evolve into broader asset management
Together, these dynamics signal a new phase of wealthtech where trust, not transactions, drives growth.PowerUp Money’s $12M Series A reflects growing investor conviction in advisory-first, zero-commission wealth platforms. As millions of Indians enter capital markets, platforms that combine credible research, scalable technology, and investor trust will define the next decade of wealth creation.
