GoWit Technology has partnered with Publicis Media Middle East, part of Publicis Groupe, to accelerate retail media transformation across MENA and Türkiye.
At the core of the collaboration is GoWit Technology One an AI-powered platform designed to unify ad operations, streamline omnichannel campaign execution, and connect brands with high-intent shoppers across Saudi Arabia, United Arab Emirates, Egypt, Lebanon, Iraq, and Türkiye.
The move reflects the rapid evolution of retail media in emerging growth markets, where first-party data, closed-loop measurement, and commerce-driven targeting are reshaping media investment strategies. By aligning advanced AdTech infrastructure with Publicis’ regional scale, the partnership aims to create a more connected, performance-driven retail ecosystem.
Strategically, this signals a shift from fragmented retail ad networks to unified, AI-led retail media platforms capable of delivering measurable ROI across borders.
Overall, the collaboration positions retail media as a central growth engine in MENA blending technology, data, and agency scale to unlock smarter, commerce-first advertising.
