A growing digital legal services platform is sharpening its focus on trust, automation, and accessibility as it scales across India’s startup and SME ecosystem. The company aims to simplify complex regulatory processes by automating business registrations, tax filings, and compliance workflows through technology-led solutions.
Led by Rajesh Kewat, the platform is positioning itself as an AI-driven legal and compliance partner for businesses navigating India’s evolving regulatory environment. The strategy combines operational automation with a stronger emphasis on credibility and public trust.
To strengthen brand confidence, the company is leveraging the reputation of former Board of Control for Cricket in India president Sourav Ganguly, using his public credibility to build awareness around digital legal services.
The move reflects a broader trend where legal-tech platforms are using AI, automation, and trusted leadership figures to accelerate adoption among small and mid-sized businesses. SMEs increasingly need simpler, tech-enabled compliance solutions as regulations become more complex.
Bottom line: The company’s strategy highlights how AI automation combined with trusted public leadership can help drive adoption of digital legal services at scale.
