In a move that underscores its commitment to evolving with the rapidly transforming media and communications landscape, Telum Media has announced the promotion of Reuben Aitchison to the newly created role of Head of Insights. This appointment is more than just a title change it’s a declaration of intent. As the PR and communications industry grows increasingly dynamic across the Asia Pacific and Middle East regions, Telum is sharpening its focus on delivering deeper, richer, and more actionable insights to its community.
Aitchison will now lead a team of 12, overseeing a blend of PR industry news, content development, and strategic events. His leadership will drive the evolution of Telum’s engagement model one that doesn’t merely inform, but empowers. “The creation of our insights function has come from merging our PR news and events teams,” he noted, “reflecting an evolution in how we interact with our markets, how they consume information, and what they are seeking from us.” This shift speaks volumes about Telum’s adaptive mindset and its ability to re-engineer its offerings based on market intelligence and user behavior.
From his start in 2020 as Melbourne Manager, Aitchison’s ascent through roles such as PR News Manager for ANZ and Head of PR Team and News has positioned him at the nexus of regional expertise and editorial innovation. His career reflects a thoughtful blend of operational insight and strategic vision qualities that will prove vital as he guides the development of an insights hub poised to become a cornerstone for Telum’s growth.
With an ambitious pipeline of initiatives lined up for Singapore, Hong Kong, and Sydney, and plans to expand further into Dubai, Kuala Lumpur, and Jakarta, Aitchison’s vision is clearly global. Yet at its heart lies a simple but powerful principle connecting professionals with the intelligence they need to lead in their industries.
As Telum embarks on this next chapter, the creation of the Insights division isn’t just an internal restructure it’s a strategic recalibration that will redefine how media and PR professionals across regions access and act upon critical information. In Reuben Aitchison, the company has found not just a leader, but a custodian of its evolving identity.
