Tilt Brand Solutions has been appointed to lead end-to-end brand, communication, and content strategy for Santoor, owned by Wipro Consumer Care and Lighting. The mandate focuses on bringing a sharper storytelling approach to connect...

The Insights AI platform is enabling real-time retail intelligence, helping Eros Group digitise and optimise its field operations. Led by Ramdas Rajamani, the partnership focuses on transforming daily store data into actionable, performance-driven insights. The...

SW Network (Sociowash) is set to drive social-first, culture-led storytelling for Livpure India, aiming to reposition everyday hydration as part of a broader wellbeing narrative. The strategy shifts focus from product-led communication to relatable,...

Olectra Greentech Limited is repositioning itself beyond electric buses with a new identity focused on integrated mobility and energy solutions. With the new tagline “Transforming Everyday,” the company signals a broader ambition to become...