In this episode, we sit down with Priyanshu Rajawat, one of India’s fastest-rising badminton stars. His journey from a small town in Madhya Pradesh to winning global titles is a masterclass...

Teams across BBDO India, Ulka, and Mudra recently stepped away from routine operations to experiment hands-on with AI tools, workflows, and emerging creative technologies. The initiative, led by CEO Jitender...

A new media mandate led from Gurugram will focus on media strategy, planning, and buying, with an emphasis on data-led and adaptive media execution to strengthen consumer engagement and...

AJIO is reinforcing its shift toward a culture-first digital brand voice, reflecting how fashion conversations are increasingly driven by identity, community, and social storytelling across digital platforms. The move signals a broader...

Tesla is strengthening its presence in India by expanding beyond initial market interest into customer engagement, test drives, and after-sales support infrastructure. The move...

Haldiram Snacks Food Pvt. Ltd. customers can now unlock cashback rewards of up to ₹100 four times a month through the CRED app across...

Led by the Ajman Municipality & Planning Department, new initiatives are leveraging AI-powered systems and autonomous assistant models to enhance government efficiency, improve customer...

The United Arab Emirates has launched its first dedicated AI academy for real estate professionals, marking a significant step toward accelerating AI adoption across...

CHANEL is strengthening its luxury beauty presence in India by expanding its partnership with Ananya Panday, after naming her the brand’s first Indian ambassador...

Amagi is advancing connected TV advertising through new embedded formats including overlays, squeezebacks, and picture-in-picture ads, reflecting the industry’s shift toward more measurable and...