In this episode, we sit down with Priyanshu Rajawat, one of India’s fastest-rising badminton stars. His journey from a small town in Madhya Pradesh to winning global titles is a masterclass...

Havas Life Mumbai has partnered with Shobiz Experiential to transform healthcare communication through immersive, experience-led engagement. The alliance combines scientific expertise with experiential design, using VR, AR, MR, and...

VFS Global has partnered with Ellerton & Co. Public Relations to strengthen its regional communications strategy across Southeast Asia, covering Singapore, Indonesia, Thailand, Vietnam, and the Philippines. The partnership...

Aakash Educational Services Limited (AESL) has awarded its integrated media mandate to PivotRoots and Arena Media, bringing together digital, performance, and traditional media under a 360-degree, data-led media strategy. The partnership...

Brands are increasingly turning to AI-driven media buying to maximise campaign performance. The new system leverages real-time data, identifying users most likely to convert,...

Bikaji Foods International Ltd., led by CEO Deepak Agarwal, has increased its stake in The Hazelnut Factory to 48.99%, strengthening its position in the...

YAAP Digital is set to acquire GOZOOP Group through a three-year, phased acquisition, starting with a majority stake and moving to full ownership. The...

As ad fatigue continues to impact performance across digital platforms, AnyMind Group is betting on AI-powered, creator-led advertising to drive the next phase of...

MiQ India has partnered with Happydemics to connect media performance with real audience sentiment, helping advertisers measure what truly impacts brand perception and consumer...

Nippon Paint India has launched HERizons, a cross-industry initiative focused on accelerating women’s leadership through mentorship, storytelling, and collaboration. Led by Managing Director Sharad...